The current development of the office furniture industry has reached a bottleneck, and the era dividend of office furniture development has passed. The current market has experienced a situation of oversupply, and office furniture companies of all sizes in the Shenzhen office furniture market are complaining. This is due to intensified competition in the industry, which is in a situation where big fish eat small fish. Office furniture manufacturers with low market competitiveness are definitely complaining because many of these office furniture companies have not received enough orders to operate normally. In first tier cities like Shenzhen, the cost of human and material resources is high, and if the company’s funds are not strong enough, it may be dragged down in one or two years.
Appreciation of Shenzhen Office Furniture Customization Project
So in such a crisis, what Shenzhen office furniture manufacturers should do well is to enhance innovation and improve quality, strive for excellence. Often, selling at a low price may not sell well at this time. Therefore, self innovation and improving quality to empower office furniture and sell higher products may achieve better results. After all, most office furniture brands tend to offer discounts and promotions in this situation, which can easily trap them in the vortex of low-priced competition for office furniture. If they are caught in the homogenization competition of low prices, it will be even more difficult for enterprises to get up.
For example, Xiaomi phones are often perceived as affordable and have good performance in the eyes of many people. When Xiaomi launches high-end phones, there is often no one to pay for them, even if their fans do not purchase them. This is because people believe that Xiaomi’s brand is not worth the price, so it is difficult for Xiaomi to make high-end phones every time they want to. This is because people’s impression of a brand is already fixed. Therefore, as long as your office furniture brand is caught in the vortex of low price competition, it will be difficult to jump out. Of course, if you can stand out and occupy the advantage in low price competition, you will inevitably enter the low price market, after all, the low price market is bigger, and small profits and high sales are more conducive to building a free brand image.
Of course, in most cases, we do not have an absolute advantage in the low-priced market. After all, as long as you have a large scale, you can lower the price. For small and medium-sized office furniture manufacturers, it is difficult to have an advantage in low-priced competition. Therefore, it is necessary to avoid direct conflicts with large factories, improve quality, enhance services, shape brand image, empower office furniture, and increase product prices and profits. This is the better way out.
Post time: Feb-14-2025