It is understood that the domestic market has been hindered by various factors, which have hindered economic development to a certain extent. The production capacity process has become a fact that various industries have to face. In the past few years, major office furniture manufacturers have been conducting discount promotion activities, and prices have been falling again and again. However, you will find that price reduction cannot solve the difficulties of office furniture manufacturers because market demand is decreasing and office furniture prices are getting lower, which means that profits are not as good as before. In this case, your sales volume needs to be much larger than before to obtain sufficient profits. However, the reality is that if you lower the price, your peers will also lower the price. As long as market demand does not increase, it is difficult to solve the problem of overcapacity through price reduction.
Office Furniture Display
In this situation, office furniture manufacturers need to consider not the issue of price reduction, but rather empowering their office furniture products, giving them added value, so that they can maintain high prices and profits even when their peers are selling at a lower price. This is also one of the key factors in differentiated competition. Adding value can obviously make a product sell at a higher price. For example, the price of a bottle of Tinghua wine on today’s hot search list is 58000 yuan. Think about what kind of wine can support its high price, and how much is the production cost of a small bottle of wine? This is why this brand adds added value to it through various dimensions in order to make some people pay for it.
Although office furniture cannot achieve the same explosive empowerment as listening to flower wine, adding some value allows office furniture to sell at higher prices without getting involved in price wars, which is a good phenomenon in the current market environment. Regarding office furniture, brand empowerment can be used to shape a high-quality brand image, which can make your office furniture sell more expensive than others. Brand empowerment can be achieved through services, design, craftsmanship, and other aspects, allowing consumers to have a better understanding of our office furniture products and brand culture. By doing brand differentiation through these aspects, our office furniture brand can have different potential and gain development opportunities.
Post time: Feb-14-2025