The current live streaming sales channels are very popular, and many products earn a lot of money through the live streaming of internet celebrities such as Li Jiaqi and Xiao Yangge. Of course, the products they sell are mostly fast-moving consumer goods. So, is office furniture, a product with a low repurchase rate, suitable for the current fan economy? The Shenzhen office furniture editor believes that using internet celebrity live streaming to promote sales of office furniture can help increase sales and also benefit the exposure of office furniture brands. However, the comparison between investment and revenue may not be very optimistic, which is why no office furniture brand can achieve outstanding results in video live streaming sales channels in the current environment.
The rise of the Internet will certainly have a huge impact on the traditional industry market. Today’s office furniture market in Shenzhen is becoming increasingly unsustainable. Some office furniture manufacturers have begun to consider how to stop losses rather than expand business. It is conceivable that peer competition in the industry for the only order has been very huge. If you blindly avoid competition and competition in the future office furniture market, your office furniture enterprise will be difficult to turn around, unless you can eat the dividends of the times. However, the office furniture industry has reached a bottleneck so far, and the dividends of the next era should not appear in the short term.

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Therefore, for office furniture manufacturers with relatively poor core competitiveness, they should adopt a staggered competition approach to avoid direct competition with large companies. Instead, they should develop themselves and enhance their competitiveness in this field by changing the track. Therefore, many people may not have recognized the sales of office furniture through internet celebrity live streaming, after all, it is not because the repurchase rate of fast-moving consumer goods is not as significant, and top anchors are not interested in it. Large brand office furniture suppliers also disdain to settle in, which gives small and medium-sized office furniture companies the opportunity.
The Shenzhen office furniture editor believes that there is an opportunity for live streaming sales, regardless of what they bring. As long as you can be at the forefront of this channel, you will succeed in whatever you sell. The key to success is still to rely on the anchor’s IP and whether the content value output that the team can provide is recognized by fans. Office furniture is a necessity for enterprises and not for many ordinary people. How to bring together those in need also requires continuous cultivation, which will be a long process. However, improving sales and brand exposure will definitely be helpful.